Last Updated: [Insert Date]

At Troy Lee Designs (“we”, “us”, or “our”), operating through proridinggear.com, we respect your privacy just as we respect the performance demands of professional riders. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website or purchase our high-performance motorcycle and biking equipment.

1. Information We Collect

We collect information to provide better services to all our performance-driven riders:

  • Personal Information: When you make a purchase, we collect your name, email address, shipping address, payment information, and phone number – the essentials to get your premium gear to you securely.
  • Transaction Data: Details about payments to and from you, including credit card information processed through our PCI-compliant systems.
  • Technical Data: IP address, browser type, operating system, and other technology on the devices you use to access our site.
  • Usage Data: Information about how you use our website, products, and services, including which of our professional-grade helmets, gloves, or fleece collections you view.
  • Marketing Data: Your preferences in receiving marketing from us and your communication preferences.

2. How We Use Your Information

Like our D3O® helmet technology protects riders, we use your data responsibly to:

  • Process and fulfill your orders for our performance gear
  • Provide customer support with the same precision as our bike components
  • Improve our products and website functionality
  • Send you information about new COLLABS releases, limited editions, or essential protective gear (if you opt-in)
  • Prevent fraud and enhance security with 256-bit SSL encryption
  • Comply with legal obligations

3. Data Sharing and Disclosure

We only share your information when absolutely necessary, with the same discretion we apply to our professional riders’ data:

  • Service Providers: Trusted third parties who assist in payment processing (PayPal, credit card processors), shipping, marketing, and website operations.
  • Legal Requirements: When required by law or to protect our rights, similar to how our elbow & wrist protection safeguards riders.
  • Business Transfers: In connection with any merger or sale of company assets.

We never sell your personal information to third parties.

4. Data Storage and Security

Your data security is as important to us as the protective qualities of our helmets:

  • All transactions are protected by 256-bit SSL encryption
  • We are PCI-DSS compliant for credit card processing
  • Full payment details are never stored on our servers
  • Data is stored on secure servers with limited access
  • International data transfers comply with applicable laws

5. Your Rights

You have rights regarding your personal data, just as you have choices in our premium gear:

  • Access: Request copies of your personal data
  • Correction: Update inaccurate or incomplete information
  • Deletion: Request erasure of your personal data under certain circumstances
  • Objection: Object to processing of your personal data
  • Restriction: Request restriction of processing your personal data
  • Data Portability: Request transfer of your data to another service
  • Withdraw Consent: Withdraw consent at any time where we rely on consent

To exercise these rights, contact us at [email protected].

6. Cookies and Tracking Technologies

Like the precision engineering in our bike components, we use cookies carefully:

  • Essential Cookies: Necessary for website functionality and transactions
  • Performance Cookies: Help us improve our site and services
  • Functionality Cookies: Remember your preferences
  • Targeting Cookies: Used to deliver relevant ads (if you consent)

You can control cookies through your browser settings. Disabling cookies may affect website functionality.

7. International Transfers

As we ship our premium gear globally (excluding some remote areas), your data may be transferred outside your home country with appropriate safeguards in place.

8. Children’s Privacy

Our website is not intended for children under 16. We do not knowingly collect data from children.

9. Changes to This Policy

We may update this policy as we innovate our products. The “Last Updated” date at the top indicates when changes were made.

10. Contact Us

For privacy-related questions, contact our support team at:

Troy Lee Designs
20 Lakeland Park Drive, Atlanta, US 30303
Email: [email protected]

Just as you trust our gear for performance and protection, you can trust that we handle your personal information with the same high standards.